Silhouette Lite Wave: A pair of glasses that weighs just 3.68 grams— with a purist design puts the wearer’s face center stage. Craftmanship and materials are the secrets behind the incredible lightness of the glasses, which have a strikingly thin 100% titanium frame made using a high-tech laser.
Silhouette’s latest collection is certainly extraordinary. It sees the premium eyewear manufacturer from Austria combine two of its innovations, for the first time ever, to create some new shapes that are as stunning as they are unmistakably Silhouette.
Silhouette has reached for a new color palette to give one of its most popular full-rim glasses a stunning revamp. The SPX Illusion is an everyday, unfussy, comfortable, totally skin-friendly, and stylish option that is growing in popularity around the world.
“Empowered by Lightness,” which is a fundamental component of Silhouette’s new brand communication strategy, fully embodies this feeling in the company’s new brand image. The new marketing campaign by the Austrian premium eyewear brand, which kicks off Silhouette’s new brand focus, launches in February 2022.
For the fifth year in a row, a design achievement from Silhouette, premium manufacturer in the rimless eyewear segment, received the German Design Award. The Silhouette Identity Collection has won a Special Mention in the category Excellent Product Design (Lifestyle and Fashion).
The premium, ultra-lightweight, rimless design changes its look depending on the angle from which it is viewed. It features a clean, delicate, and dynamic line that extends along each side. When viewed from above, the concave and convex surfaces work together to form a harmonious whole.