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“Empowered by Lightness,” which is a fundamental component of Silhouette’s new brand communication strategy, fully embodies this feeling in the company’s new brand image. The new marketing campaign by the Austrian premium eyewear brand, which kicks off Silhouette’s new brand focus, launches in February 2022.

For the fifth year in a row, a design achievement from Silhouette, premium manufacturer in the rimless eyewear segment, received the German Design Award. The Silhouette Identity Collection has won a Special Mention in the category Excellent Product Design (Lifestyle and Fashion).

The premium, ultra-lightweight, rimless design changes its look depending on the angle from which it is viewed. It features a clean, delicate, and dynamic line that extends along each side. When viewed from above, the concave and convex surfaces work together to form a harmonious whole.

Certain designs never go out of style. Silhouette’s Illusion Lite model is the embodiment of this type of timeless style that is created from combining fresh ideas with classic looks. The temples of these glasses exude modern chic, while the fronts are more classic in style. The result: design that stands the test of time.

Thanks to its extraordinary design qualities, Silhouette’s Futura Collection became a global bestseller when it first hit the scene back in 1974. With the launch of the limited edition Futura Dot, the company is showing that it still maintains the highest levels of creativity and craftsmanship.

Switching to progressive lenses and adapting to the different strength ranges can be very challenging. Silhouette is presenting its new progressive lens which adapts even more precisely to the frame and the wearer's needs and lifestyle: Silhouette Panorama Progressive One.