In honor of International Women’s Day and Silhouette’s commitment to female empowerment, we bring you a collaboration between two strong female visionaries, Alyssa Carson and Alex Seifert, in an incredible photoshoot showcasing our new Titan Minimal Art - LaLigne collection.
The freedom to be an individual
The latest addition to our iconic TMA family, TMA - LaLigne reflects the individuality and femininity of our visionaries. With four color choices and a confident geometric shape, TMA - LaLigne allows women to make their own decision about who they are without compromising on comfort and lightness.
A shared early vision
As the photographer who captured our incredible space-themed images for this campaign, Alex Seifert, has at just 27 years old already had her work feature in Vogue, Grazia and Bunte. With a desire to be a photographer from a young age, Alex’s early sense of vision is shared by the subject of her shoot, Alyssa Carson.
Inspiring a generation
Alyssa has long held her ambition to become an astronaut and has been working towards this since she was a child, in doing so she has become a role model for young girls. TMA - LaLigne holds a special resonance for Alyssa as it forms part of Silhouette’s space approved TMA collection, chosen by a leading space agency for its missions.
Behind the scenes with Alyssa and Alex
We caught up with the pair on the set of our TMA - LaLigne photo and video shoot and ahead of our exciting Instagram live event to find out what female empowerment and paving the way for a new generation of women and girls means to them.
What would you tell your 10-year-old self?
Alex Seifert: I would tell my 10-year-old self that everything works out and I should just enjoy the moment.
Why do you think International Women's Day is important?
Alyssa Carson: IWD is important for multiple reasons. One is that it’s important that we highlight women who are doing cool things but at the same time by highlighting these women we’re showing the younger generation people they can look at to. So little girls can think oh look at what this cool person is doing and we’re showing and putting a spotlight on role models they can start following and help them see what they want to accomplish and show them jobs or careers or ideas they maybe haven’t even thought of before.
What have you been told you can’t do as a woman and how have you proven this wrong?
Alex Seifert: There have been so many things. Things like photography is not a real job, social media doesn’t have a future and that moving to New York wasn’t the right decision and I wouldn’t make it and I think I’ve proved them wrong. I’m 27 and sitting here and shooting this wonderful campaign and I’m very thankful.
What drives your vision?
Alex Seifert: I think what drives my vision is to capture the small moments to make them bigger and to show my vision through my photos. I really love to make the pictures come alive.
How do you inspire younger generations?
Alyssa Carson: The opportunity to inspire younger generations is something I’ve become passionate about. It’s not something I expected to be doing when I got interested in space, but it is really interesting as space is a topic that gets really confusing or maybe feels out of reach for a lot of young girls, so I’m getting to them show them someone who is doing it and the amount of opportunity that there is to be involved. I have little girls saying to me: ‘I want to be an astronaut’ and it’s so great to see their faces light up and get excited about stuff they didn’t even know existed.
'The opportunity to inspire younger generations is something I’ve become passionate about.'
– Alyssa Carson