For model and entrepreneur Roger Dupé, sustainability isn’t a trend — it’s a mindset rooted in his upbringing and carried into everything he creates. Known for his minimal, intentional aesthetic and thoughtful storytelling, Roger reminds us that true progress starts with clarity — in how we see the world, and how we choose to shape it.

In this conversation around World Earth Day, he reflects on the daily rituals that guide his lifestyle, the importance of creating with purpose, and the legacy he hopes to leave behind — one defined not by excess, but by meaning.

The Clear Sky Collection is all about clarity, lightness, and sustainability.
How do these values resonate with you personally?

Roger: The values behind the Clear Sky Collection — clarity, lightness, sustainability — speak to me. As someone from humble beginnings, I’ve always appreciated simplicity and intention. You don’t need excess to feel luxury — you need meaning. And I think that’s precisely what this collection represents.

Eco-conscious choices in everyday life

How do you incorporate eco-conscious choices into your everyday routine?

Roger: Daily, I try to make small, conscious choices that add up. I buy less, but I buy better. I support brands that care about what they create and how they create it. Even with skincare, I focus on clean ingredients, minimal waste, and long-term impact—not just trends. That mindset follows me in how I eat, travel, and dress.

How would you describe your personal style, and how do sustainable accessories like the Clear Sky Collection fit into it?

Roger: My style is quite minimal and timeless. I love clean Silhouette's, neutral tones, and pieces that don’t scream — they speak. The Clear Sky Collection fits perfectly into how I express myself. It’s lightweight, elegant, and thoughtful — it doesn’t try too hard, it just is. That’s absolute confidence to me.

Honoring Earth Day with purpose

What does Earth Day personally mean to you, and how do you usually take time to reflect or take action on this day?

Roger: Earth Day is a reminder to pause. It’s easy to get caught up in the momentum of building something—a brand, a career, a life. But this day brings me back to the centre. It reminds me that we’re all part of something bigger, and we each have a responsibility to protect it—not just for ourselves but those coming after us.

Choosing Better

Looking ahead, what kind of world do you hope we’ll shape for future generations—and how can we each contribute to that vision?

Roger: Looking ahead, I hope we shape a world that values people and the planet equally. A world where success isn’t just measured by what you’ve built but by how you’ve built it. We can each contribute by making choices—even small ones—that are more mindful, intentional, and human.