On April 25, 2025 Silhouette presented its Atelier Next Collection in Shanghai, introudcing a new chapter in elevated eyewear design.

Where luxury meets eyewear

Guests stepped into an immersive experience where Austrian design met Shanghai's modern style, and where every detail spoke the language of refinement.

A memorable moment was the live instrumental performance on a floating platform above the water by MAO Xiaofeng and ZHU Zhuoqun. The musicians' precise, measured playing complemented the Shanghai's EKA · Tianwu, offering guests an experience that reflected modern luxury.

A personalized encounter

Adding a profound sense of connection to the craftsmanship behind the collection, Roland Keplinger, Silhouette's Head of Design, and Michael Schmied, Silhouette's CMO were present at the event. They shared insights into the meticulous process that brings each piece to life: from ideation to the final masterpiece. Guests had the opportunity to meet the minds behind the collection.

Dive into the Atelier Next experience in Shanghai

Silhouette x Dovetail

As part of the event, Silhouette unveiled an exclusive collaboration with Chinese high-end jewelry brand Dovetail, presenting the "Mortise and Tenon Silver Jade Eyewear Chain" series. Inspired by ancient Chinese joinery, the collection echo the values of both maisons: craftsmanship, heritage, and precision without compromise.

Refined moments, shared quietly

Another highlight of the event was when guests were invited to capture their personal Atelier Next moment. The event offered moments to appreciate the craftsmanship behind each detail of the frames.

Wearable art - reimagined

Eyewear models like the Contours Accentués and Splendeur Exclusive Solaire were presented not just as products, but as works of wearable art.