Silhouette wins the iF Design Award 2022

Almost 11,000 contestants from 57 countries entered the iF Design Award in 2022 – and the award went to Silhouette! The premium eyewear manufacturer from Austria is delighted with the design award for its Vision Sensation app in the apps/software category. The international, independent, expert jury paid tribute to the excellent design of the app. Silhouette can now adorn its innovation with one of the most coveted design seals of quality in the world.

The easy way to a pair of Silhouette eyewear that is perfectly made to match.
The globally unique and groundbreaking tool makes buying eyewear easier than ever. You can now use an app to simply measure, customize, visualize, and order your eyewear. You can measure up in an instant using specially developed measuring glasses. When looking for your perfect eyewear, you’ll find a wide range of lens shapes, frames, colors, and lens functions to choose from. The app allows you to instantly adapt any variation, such as a different lens shape or shade, to your own image on the tablet. This applies to both optical eyewear and sunglasses.

No more hassle buying new eyewear – now Silhouette’s Vision Sensation app simplifies the sales process and makes it easier for the optician too. The app allows opticians to save valuable time so that they can focus on giving bespoke one-to-one service. This innovation has also allowed Silhouette to solve a common problem: if you have poor eyesight, you often can’t see whether or not a new frame suits you. Using the virtual fitting on the tablet eliminates this problem. As soon as the customer has decided on their Silhouette eyewear, they can order it quickly and easily using the app. It’s fantastic that this solution has proven a winner for customers and opticians, and for the jury of the iF Design Award.