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Company Profile

Behind the lens at Silhouette International

Stories

Company Profile

Behind the lens at Silhouette International

THE AUSTRIAN COMPANY WITH GLOBAL REACH

Silhouette International has been creating innovative eyewear of the utmost precision and quality for 55 years. From its roots as a small start-up, it has grown into an international market leader in the premium segment of rimless glasses.

Its headquarters in Austria and the investments that have been made since the company was founded have ensured that, over the decades, the company has continued to develop its quality leadership in the premium eyewear segment. As well as extremely high standards of craftsmanship, it has shown an unrelenting commitment to quality and design, as well as to its location in Linz, Austria.

Since November 1st, 2019, the company has been steered by CFO Reinhard Mahr, COO Thomas Windischbauer, CSO Christian Ender and CMO Michael Schmied. With the new four-person Executive Board, Silhouette International Schmied AG has a strong and skilled leadership team and a future-oriented structure with which to accelerate its ambitions for international growth.

THE SILHOUETTE STORY – A VISIONARY FAMILY

The success story began in 1964, when Anneliese and Arnold Schmied, armed with their vision and passion, founded the company and the Silhouette brand. The company started life with just five employees, along with designer Dora Demmel.

Their vision: To create the most beautiful eyewear in the world and to establish a brand that would be synonymous with high quality. Anneliese and Arnold Schmied had the perfect tools for the job – he was a perfectionist with an eye for quality whilst her skills lied with the finances. Pooling their skills together, they revolutionized the eyewear market. Now in its third generation, Silhouette remains a family company through and through.

THE BRANDS

SILHOUETTE - A BRAND AND ITS ICON

When two apparent opposites are merged together, the result is often a very distinctive aesthetic style. From the outset, this has been a hallmark of Silhouette eyewear: Using inner strength to achieve unparalleled lightness. Staying true to itself and creating a timeless design while changing with the times.

NEUBAU EYEWEAR - URBAN LIFESTYLE AND CSR

The brand combines innovative design with the expertise of its parent company Silhouette International, creating premium-quality prescription glasses and sunglasses. Since 2016, all the products in the neubau eyewear portfolio have been designed, developed and manufactured in Austria.

EVIL EYE - TRUE SPORT EYEWEAR

From development through to production, customization through to perfect performance: the highly functional sports glasses from evil eye provide clear, unrestricted vision, the perfect hold with every movement, and an adjustable fit to suit each individual.

FOR THE GOOD OF THE ENVIRONMENT AND FUTURE GENERATIONS

The success of Silhouette has never gone to the founders’ heads. They have always stuck to their values, and although sustainability wasn’t the buzz word it is today 55 years ago, it has been an intuitive part of their approach from the outset. It has influenced every decision they have made and has been passed on through the generations.

Silhouette International is a family company which is dedicated to its long-term vision and demonstrates an unrelenting spirit of competition and innovation. “We have committed ourselves to safeguarding our location in Austria, while also making it our mission to protect the available natural resources. Our financial independence allows us to make our own decisions and to put responsible actions ahead of quick profits”, says Arnold Schmied, member of the founding family.

The Executive Board of Silhouette International Schmied AG has made a commitment to corporate responsibility. The team of four therefore face the daily challenge of achieving a healthy balance between people, the environment, and economic matters. Businesses have the opportunity to help shape the future. They can ensure that future generations also benefit from a world worth living in.