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Sunglasses | Optical Eyewear

Silhouette Shop-in-Shop Concept

The premium brand presentation with modular qualities

Sunglasses | Optical Eyewear

Silhouette Shop-in-Shop Concept

The premium brand presentation with modular qualities

Customisation is king at Silhouette. During the design and creation of spectacle models, the individual design options for end consumers and while supporting the partner eye care professionals. With the new Shop-in-Shop concept, the spectacle manufacturer from Linz offers an individual presentation concept. It fits seamlessly into the retail architecture and emphasizes the unique design of diverse shops.

A brand image for the entire Silhouette range where the successful concept sales and highlight presentations of award-winning collections like Signature Collections, Special Editions and Design-Award harmonise on a presentation floor. The Shop-in-Shop is available with 1.90 or 1.10 metres in height. Depending on the scope of the collection, the individual presentation elements are combined - there are no limits to modularity! Spacious mirrors, videos and campaign images invite customers to interactively discover the Silhouette world and experience the variety of models.

Silhouette offers a full service here: the eye care professional and the Silhouette field workers plan the Shop-in-Shop concept together with the help of an app and augmented reality.

The designated area in the shop is photographed and simulated virtually; thus, the Shop-in-Shop can be planned in real-time in the actual environment. It is then built by a reliable partner company. This means neither costs nor work for the eye care professional.

The bright, fresh colours pick up the current trend in interior design and emphasize the light and slim impression of the Shop-in-Shop concept. Recognition in the design language is guaranteed. Inspired by the iconic Titan Minimal Art, the Shop-in-Shop picks up elements of spectacle design: this is distinguished through clear forms and flowing lines.

The new Shop-in-Shop concept is offered starting immediately only in the top premium area and is therefore an exclusive option to stand out on the market.

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