Austrian premium eyewear manufacturer Silhouette has launched the Vision Sensation app – a groundbreaking innovation in the international eyewear market. The revolutionary tool provides the easiest way ever to order customized eyewear from the House of Silhouette. From the sales consultation to the actual delivery of the eyewear, all you need is a tablet and the innovative Silhouette Vision Sensation® app. Measuring, customizing, visualizing and ordering can now be done digitally using a single app. The process is quick and easy! The Vision Sensation app takes the patient’s measurements using the specially designed and easy-to-use measuring frame and allows the patient to visualize the final look. The app takes care of all the necessary steps and provides a unique experience and improved customer journey. Buying eyewear has never been so hassle-free! Customizing the eyewear is easy. The large selection of lens shapes, frames, colors and lens functions allows the eyecare professional to configure the patient’s eyewear according to their style preferences and prescription requirements for both optical and sunglasses. The eyewear can then be ordered directly using the app.
100% SILHOUETTE – FROM PERFECT EYEWEAR TO PERFECT SERVICE
At Silhouette, customer satisfaction begins with the first sales consultation. The app was developed to support this process and is the result of intensive research and years of development carried out by a team of experts. This unique tool offers both opticians and their patients unprecedented added value. It simplifies the sales process, freeing up the opticians' time so they can focus on providing a high-quality on-site service. Silhouette’s measuring frame is defined by its quality and ability to take precise measurements of the centering data and to facilitate manual readjustment. Personal customization offers endless possibilities, particularly when it comes to rimless eyewear. Silhouette's high-quality lenses and frames are customized to the customer and provide a truly limitless visual experience. They are designed to accentuate the wearer's personality and are so light and comfortable, you’ll forget you’re wearing them. The virtual fitting service means that the eyewear can be adapted to the shape of the wearer’s face. Once the patient‘s selection is finalized, , the optician can order the product quickly and easily using the app. What's more, the innovative tool allows the optician to order prescription sunglasses from Silhouette’s extensive collection without the need for additional tools.
MAJOR STEPS TAKEN TOWARDS DIGITALIZATION
“Years of development and commitment to the Vision Sensation app have paid off. We have succeeded in designing a tool that has not yet been available in this form on the market. It will significantly enhance the exceptional service and sales of Silhouette products well into the future. The app is a clear incentive for every optician to offer added value and improve the quality of vision and appearance for their patients,” explains Thomas Beier, Director of Lenses at Silhouette.