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HOUSE OF SILHOUETTE A place to immerse yourself in the fascinating and inspiring world of perfect premium eyewear

On December 2nd, 2024, the Silhouette Group, a family-owned business based in Linz since 1964, opened its first Brand Experience Store: the HOUSE OF SILHOUETTE.

  • World Premiere

    The store located in Vienna’s 1st district, with its prominent address of Herrengasse 1, is all about vision. It’s a place where customers can immerse themselves in the fascinating and inspiring world of perfect premium eyewear across two floors. For the first time ever, customers can have the pleasure of directly experiencing all three of the Group’s eyewear brands under one roof: Silhouette, evil eye and NEUBAU EYEWEAR.

  • Two floors of premium eyewear

    Two floors of premium eyewear

  • Eye Test Space in HOUSE OF SILHOUETTE

HOUSE OF SILHOUETTE from inside

Vision meets style: The start of a new era

At the HOUSE OF SILHOUETTE, visitors are welcomed into an inviting space that feels both luxurious and comforting. The store is intended to trigger a wow effect, to inspire, and let the spark ignite. This aspiration is visible even before you enter the store. A 430 sq. ft. LED wall shines through the large shop windows. When entering, visitors are welcomed into an inviting atmosphere characterized by modern and contemporary design.
The brands and our comprehensive offer of OPTIC, SUN and SPORTS eyewear can be experienced with all the senses: shapes and gentle lines, contrasting colors, haptics, the targeted use of light, music, and even scent are harmoniously coordinated. The carefully curated atmosphere sets the stage for an experience where style meets health.