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Behind the design

What makes fashion iconic?

Behind the design

What makes fashion iconic?

Over the past 20 years, Silhouette’s Titan Minimal Art has achieved iconic status in the fashion world. But what’s the secret?

The crisp white shirt, the belted trench coat, the pant suit, the cashmere knit: no wardrobe would be complete without them. Chances are, you’ve bought them in many different variations over the years, but the basic design remains the same, because these styles are and always will be iconic.

Versatility is key

What does iconic mean? Iconic pieces are not defined by short-lived trends. They are the classics you go back to year after year. But what makes them so classic? Versatility is an essential quality: classic pieces need to work with multiple looks. A white shirt or blouse can be paired with denim, slacks, suits or skirts or worn under a sweater. The same piece works for many different occasions, all year around. The same can be said for accessories. When you’re shopping for luxurious new pieces, you want them to work with every look, so they can be worn every day. Color-blocking outfits or tailored shorts may be the current season’s must-haves, but will they earn a permanent place in your wardrobe?

Incomparable Quality

The quality of the design and materials determine how long a piece will last. For an iconic piece, comfort and wearability are just as important as style. Silhouette’s Titan Minimal Art, like all Silhouette designs, creates the perfect balance of comfort, fit and durability. Top quality is a must. It takes 264 precise steps to manufacture a single piece of Silhouette’s titanium eyewear. No matter how delicate or minimalistic the design, titanium is one of the world’s most durable materials.

Simplicity is sophistication

A tailored suit, a leather jacket, a little black dress or a pair of loafers – all are key fashion pieces that have stood the test of time. And all have one thing in common: simplicity. Minimalism is one of the hallmarks of enduring fashion. This is also reflected in the nearly invisible design of TMA – The Icon, which subtly complements each wearer’s individual style. The new anniversary collection is as minimalist as ever, featuring understated colored frames that add a hint of playfulness. From Cosmic Blue to Carnelian Red and Twilight Gold to Spheric Silver, the 12 variations help you express your personality, without overpowering your look.

Highlights of the collection include iridescent temples that shimmer from violet to blue to green to perfectly complement the minimal rimless lenses. The six women’s models have had an innovative, yet subtle update with temples in Fierce Magenta and Radiant Rose Gold, while the male models stand out for their refined, brushed temples in sophisticated colors like Classic Bronze and Pure Black. Made from the same high-quality titanium as every collection before it, these iconic new designs make a perfect addition to any classic wardrobe.

See how we transformed our iconic design, one detail at a time. Discover TMA – The Icon’s anniversary collection online.