Moments of Lightness in Miami
This December, the sunshine city of Miami became the backdrop for Art Basel – an international fair that showcases innovative art and supports local artists. The sun-soaked streets were adorned with installations, temporary galleries, and visitors – including Silhouette – who were drawn to the city to soak up the creative, vibrant atmosphere.
Silhouette’s first pop-up store in Miami
While in Miami, Silhouette launched its first-ever pop-up boutique in the luxurious Aventura Mall. The boutique exhibited Silhouette’s iconic collections of rimless and full-rim optical designs, as well as the latest sun collection inspired by glamorous Miami locations.
But the pop-up store was more than just a place to browse as it also included a unique, immersive installation created by local artist, Jessy Nite.
Contemporary artist Jessy Nite is well known for her large-scale, text installations and playful use of color and typography. Her installation for Silhouette was inspired by the brand’s signature lightweight look and feel and was created to transform and uplift viewers into a state of lightness and creativity.
To make this a truly interactive experience, viewers were asked to share their own #MomentOfLightness on social media.
Silhouette collaborated with several top influencers who took viewers on a visual tour of Miami streets amid the hustle and bustle of Art Basel. They also captured the magic of the city’s art and design districts – all through the tinted lenses of Silhouette’s sunglasses.
Each influencer wore their favorite design from Silhouette’s aptly named Miami collection and shared their own #MomentOfLightness with their followers.
Tamara Kalinic (@tamara) shared an early morning moment on Miami Beach wearing Silhouette’s ultra-feminine Star Island frames, while Pam Arias (@pamarias) spent the week soaking up awe-inspiring art installations wearing her glamorous Fisher Island sunglasses.
Also spotted wearing Silhouette was Chriselle Lim (@chrisellelim), who explored some of Miami’s boldest and brightest neighborhoods in the equally striking Aventura frames. Allegra Shaw (@allegrashaw) was snapped in the same model amid Miami’s lush, palm-fringed streets.
Inspired by Miami glamor
As well as playing host to the cutting-edge art and design of Art Basel, the vibrant city of Miami sees sunshine for almost 360 days a year, so it was the perfect inspiration for Silhouette’s latest Miami sunglasses collection. Each design channels the understated elegance, lightness, and effortlessly cool aesthetic that the city has to offer.
From the delicate refraction of light playing across the waves to the lush exclusivity of a private island paradise, each of the frames in the collection has been inspired by the city’s most glamorous locales – including Fisher Island, Star Island, Aventura, Biscayne Bay, and Brickell, among others.
The rimless collection combines Silhouette’s signature minimalism with ultra-light titanium and bold, oversized lenses in fashion-forward shapes that seem made for Miami sunshine.
Browse the full range of Silhouette sunglasses.