Silhouette's latest creation is a premium, ultra-lightweight, rimless design which changes its look depending on the angle from which it is viewed. The new Purist model features a clean, delicate, and dynamic line that extends along each side, from the front to the ends of the temples. When viewed from above, the concave and convex surfaces work together to form a harmonious whole. The design of the sides creates a sense of flow reminiscent of Silhouette's Titan Minimal Art collection, the iconic feather-light design made from high-tech titanium that embodies Silhouette’s core design values. Roland Keplinger, Design Director at Silhouette, explains the secret behind the design: “The core idea behind the Purist frames is the way the minimalist line transitions into a precisely crafted, flowing form whenever you view them from different angles.” This innovative design is aimed at the sophisticated wearer who appreciates aesthetics and design.
Innovative, creative, and minimalist
Minimalistic, modern design is at the heart of the Purist concept, which was inspired by optical illusions in art installations and architecture. Silhouette is underscoring its innovative strength and creativity with the Purist Collection. These qualities have played a key role in making the Austrian brand the global market leader in premium rimless eyewear.
High-tech materials and techniques “Made in Austria”
The Purist Collection combines high-tech materials and techniques to create rimless eyewear that has its finger on the pulse of innovation. The integrated maintenance-free snap hinge is an innovation that ensures the glasses are easy to handle and have a sleek, elegant look. Silhouette’s patented SPX®+, a highly stable and ultra-light high-tech material, is used to create an attractive matte or translucent finish. The titanium temples with their sculpted flex zones can be adjusted to create the perfect fit. The Purist model embodies Silhouette's commitment to precision and craftsmanship, and its home country of Austria. The glasses are available in countless variations, which can be created by combining modern lens shapes with different color options that transcend the seasons. Among the bold color options are Vigorous Berry and Courageous White which can be combined with the striking contoured butterfly shape for women and a distinctive hexagon shape for men.