Silhouette International

A tribute to an icon

It is the most successful design of the past few decades of eyewear history. Already at its first presentation in 1999, reactions were nothing short of pure astonishment, since Titan Minimal Art decided to forgo everything that hitherto had been considered essential for spectacles: a frame, hinges and even – well, almost– weight. Day after day, over eight million satisfied and happy eyewear users thus appreciate the unique wearing comfort of this classic “rimless frame”.

This year, the eyewear model that has been all over the world, adorned catwalks, red carpets, and the noses and faces of famous personalities and even travelled into outer space, will celebrate its first jubilee, its 10th anniversary. Tribute will be paid by a host of well-wishers headed by Nadja Auermann, who was photographed impressively by Nick Knight while wearing a Titan Minimal Art Special Edition, the latest model update unveiled by Silhouette to celebrate the anniversary.

But the Titan Minimal Art Special Edition is also benevolent: 10 Euros of each tenth jubilee pair of glasses that is sold go to the non-profit organisation “Vision without Frontiers".

In 2009, ten years after its creation, Titan Minimal Art is a true icon of timeless design. It remains the world’s most successful and coveted rimless eyewear, and its popularity and reputation are boundless. “That’s what we wanted to acknowledge. After all, we are not the only ones to be pleased about the success and the uniqueness of Titan Minimal Art: there are over eight million satisfied eyeglass wearers out there”, says Andreas Aschauer-Martinelli, Silhouette’s International Brand Manager.
Silhouette has launched a Special Edition to celebrate its most successful rimless design and to thank over eight million eyewear users across the globe.

The complete press release is in the Silhouette Mediabox and available for download.