Silhouette International

Radiant personality with rimless individuality

Rimless eyewear makes a fashion statement. Rimless models conjure radiance in the face of their wearers, underscore personality, and accentuate expressiveness – during every single moment of limitless vision. Colours play a very special role in the magic. They inspire and enchant, have expressive power, and create individuality; they convey joy and are a popular element of style. With Silhouette Colorama, the brand introduces eyewear that understands and effectively uses the play and simplicity of colour. Twelve different lens shapes and colours allow wearers to find the perfect combination to suit their personality.

Individuality is not only important in eyewear design but also for the wearers of Silhouette Colorama because they are now able to select the colours of their eyewear according to their very own needs and preferences - or to how they want to appear to others.

Colours have the greatest radiance and expressiveness when they are close to the face. This makes it even more important to choose the right colour to match the wearer’s personality – because no other accessory comes closer to the individuality of the person. Temples and lenses in tune with the eye colour, hair colour, and complexion create a harmonious and attractive appearance – for both women and men.

The limitless variety of colours

A palette of 12 colour variations offers countless combinations and the greatest possible individuality. Two perfectly coordinated colours are brought together into one harmonious colour combination to create cosmetic, extravagant, exquisite or timeless effects. The result is eyewear that adds a fascinating accent and is vibrant and full of personal expression and vitality.

Showing your true colours with style is easy with the extravagant colours Purple Mat – the colour of the season! – Sun Orange, or Daiquiri Green. The cosmetic colours Chive Green, Denim Blue, and Pearl Blush are subtle companions throughout the day, while Jester Red and Crystal impress with their classic timelessness.

The colours Cloudburst, Slate Green, Green Grey, and Coffee Brown bring exquisite fantasies to life, which – newly interpreted – are low-key, yet full of fire.

The models 7622, 6673, 6674, 6675, 6676, 6687, 6688, 7618, 7619, 7620, 7621, 7634, and 7635 from the Silhouette Colorama collection will be available at select opticians starting January 2009.

The complete PR-Text is in the Silhouette Mediabox and available for download.