It is the most successful design of the past few decades of eyewear history. Already at its first presentation in 1999, reactions were nothing short of pure astonishment, since Titan Minimal Art decided to forgo everything that hitherto had been considered essential for spectacles:
What was your first impression when you had the Titan Minimal Art in your hands? They felt incredibly light and delicate. Why did you decide to work with Silhouette? Is there a special reason? I saw them as a modern and forward looking company.
What was your first impression when you had the Titan Minimal Art in your hands? I was surprised how light and flexible these glasses were.Why did you decide to work with Silhouette? Is there a special reason? Silhouette has a very unique look and produces high quality glasses, since they have managed to invent a system to avoid a heavy frame.
They are the most successful glasses in recent glasses history. Upon being presented in 1999, they immediately caused – as the first glasses without screws, hinges or rims – widespread astonishment, going on over the following years to become some of the most popular glasses available.
On the occasion of the anniversary of Titan Minimal Art, the most significant creation made in eyewear in recent decades, the designer comments on inspiration, motivation, and reveals some details about himself. Silhouette designer Gerhard Fuchs created Titan Minimal Art in 1999 – and to this day has not stopped endeavoring to make it perfect.
1999 was an important year – not only for Silhouette but for millions of eyeglass wearers. It was the year when Titan Minimal Art was first presented, which has meanwhile become a classic among rimless eyewear.
A succession of many small steps made Titan Minimal Art what it is today: an icon. But, above all, it is the passion and enthusiasm of the people- those who wear it and those who create it- that make it an indispensable accessory.
The world of eyewear was amazed when Silhouette introduced Titan Minimal Art for the first time in the late 90s. For the first time ever, designers succeeded in developing eyewear that was rimless, hingeless, screwless and virtually weightless.
Stars like Paul McCartney know: Eye yoga is the secret for a relaxed look. Simple exercises can provide gentle and comforting relaxation to these highly efficient organs that take in about 80% of all our impressions.
They are a miracle of nature, the window to the world, and one of the most important organs of the human body: our eyes. The work they do for us every day is amazing, because we are constantly discovering new and interesting things with them.
For the first time every wearer of glasses has the fantastic opportunity to try out their chosen pair of Silhouettes using the Silhouette virtual mirror; they can change the eyewear, try out new colours, and, very important, virtually experiment with the different lens shapes.
