It is the most successful design of the past few decades of eyewear history. Already at its first presentation in 1999, reactions were nothing short of pure astonishment, since Titan Minimal Art decided to forgo everything that hitherto had been considered essential for spectacles:
What was your first impression when you had the Titan Minimal Art in your hands? They felt incredibly light and delicate. Why did you decide to work with Silhouette? Is there a special reason? I saw them as a modern and forward looking company.
What was your first impression when you had the Titan Minimal Art in your hands? I was surprised how light and flexible these glasses were.Why did you decide to work with Silhouette? Is there a special reason? Silhouette has a very unique look and produces high quality glasses, since they have managed to invent a system to avoid a heavy frame.
They are the most successful glasses in recent glasses history. Upon being presented in 1999, they immediately caused – as the first glasses without screws, hinges or rims – widespread astonishment, going on over the following years to become some of the most popular glasses available.
On the occasion of the anniversary of Titan Minimal Art, the most significant creation made in eyewear in recent decades, the designer comments on inspiration, motivation, and reveals some details about himself. Silhouette designer Gerhard Fuchs created Titan Minimal Art in 1999 – and to this day has not stopped endeavoring to make it perfect.
1999 was an important year – not only for Silhouette but for millions of eyeglass wearers. It was the year when Titan Minimal Art was first presented, which has meanwhile become a classic among rimless eyewear.
A succession of many small steps made Titan Minimal Art what it is today: an icon. But, above all, it is the passion and enthusiasm of the people- those who wear it and those who create it- that make it an indispensable accessory.
The world of eyewear was amazed when Silhouette introduced Titan Minimal Art for the first time in the late 90s. For the first time ever, designers succeeded in developing eyewear that was rimless, hingeless, screwless and virtually weightless.
The Silhouette designers have incorporated feeling, thought, and sensation into their twelve ‘Zenlight’ models. Their inspiration comes from people and nature and their simple, genuine emotions.
Stars like Paul McCartney know: Eye yoga is the secret for a relaxed look. Simple exercises can provide gentle and comforting relaxation to these highly efficient organs that take in about 80% of all our impressions.
A relaxed glimpse towards the sun is made possible with the SUN 2008 Collection by Silhouette. For the best and most intelligent protection against the dangerous rays of sunshine also represents relaxation for the eyes.
Much more enjoyment can be gotten out of teh sun when people are made aware of a few important facts on sunlight, sun rays, and intelligent sun protection.
All around the world the sun stands for limitless pleasure, brightness, and life.
Your facial expression is one of the strongest impressions you can create. Eyewar with subtle details can add to this impression.
They are a miracle of nature, the window to the world, and one of the most important organs of the human body: our eyes. The work they do for us every day is amazing, because we are constantly discovering new and interesting things with them.
The timeless and refined elegance of Silhouette’s rimless “Leatherdrops” and “Leathertouch” collections is especially highlighted through the use and combination of special materials: soft leather as the contrasting but yet complementing partner to the high-tech titanium decorative elements.
With Silhouette Colorama, the brand introduces eyewear that understands and effectively uses the play and simplicity of colour. Twelve different lens shapes and colours allow wearers to find the perfect combination to suit their personality.
The extravagant and iridescent effects of the new Silhouette rimless eyewear models “Mystero“ and “Contrasti“ leave ample room for the wearer to unfold their own personality and experience seeing without boundaries.
Silhouette makes seeing an experience without boundaries. Silhouette’s rimless design is timeless, the colour variations and nuances are multifaceted, and the materials used are of the highest quality.
Visual aids have been around since the year 1200; every century has brought a group of innovations and improvements which have led from reading stone to rimless eyewear.
Two people with visionary power firmly follow their ideas and visions and make them reality: For the first time in history, Anneliese and Arnold Schmied make more out of glasses than just a visual aide, namely a desirable accessory for better vision and appearance.
Silhouette is approaching the future with strength and new perspectives, even in these current times. 2009 is a year of renewal and emotionalisation for this eyewear brand, as well as for its partners and everyone who wears glasses.
Silhouette is the world’s first eyewear brand that deals intensively with the topic of aesthetics. At the same time, Silhouette is the world’s first eyewear brand that focuses exclusively on rimless eyewear.
For the first time every wearer of glasses has the fantastic opportunity to try out their chosen pair of Silhouettes using the Silhouette virtual mirror; they can change the eyewear, try out new colours, and, very important, virtually experiment with the different lens shapes.
Titan Minimal Art is not only the lightest eyewear in the world, but also the most popular Silhouette model.
The new rimless eyewear models in the Silhouette collections "Infinito" and "Intarsia" make every moment into a luxurious one that transforms into a fascinating, unlimited symbiosis with the purism of rimless design.
The inspiration of straightforward architectural design and the trend toward functionality make the Titan Next Generation III one of the most successful eyewear designs from Silhouette. Five new colours and lens shapes make the rimless design a timeless statement for purists.
The new gneration of classically elegant men's eyewear underscores the wearer's personality, lends him timeless charm and simply makes him look good.
show off a commitment to expression, illimitability and colour by opting for the very latest Silhouette Envisio eyewear.
The rimless models from Silhouette's new Embrace collection are true to their name, setting accents and "embracing" - at least figuratively - the wearer's eyes.
Silhouette introduced Titan Minimal Art for the first time in 1999 Since then, 8 million people from around the world have chosen the classic style and the fascinating rimless design.
It is an expression of the new objectivity movement, the metallic hype, but most of all it is an expression of the unmistakable design language of Silhouette: Its rimless, straightforward design makes Silhouette Dimension a clear statement for individualists.
Dedication to elegance. Silhouette has committed itself to this principle with its four new elegant models in five colours.