About Silhouette

Silhouette - The Brand

Unlimited vision – made in Austria – this is what you will experience with the stylish models from Silhouette, the number 1 in rimless eyewear design. After all, in eyes of Silhouette eyewear is more than "just" a vision aid, it is a stylish accessory in future-oriented design offering lightness and wearing comfort.

With this vision – which still holds true today - five employees and one designer started the history of the Austrian brand Silhouette in 1964. "The Silhouette strategy is not to be a trend or a fashion, but rather the clear and conscious decision to offer Silhouette customers the very best eyewear. Eyewear that becomes a daily pleasure because it is easy to feel and enjoy. Seeing without boundaries!"

Simplified Frame Selection

The new Silhouette.com

The new look Silhouette.com website is here. The focus is on what is most important to the customer: the product selection and retailer search. An intelligent filter function and Silhouette iMirror enable customers to make a reliable choice in advance. The aim: buyers can try out the entire Silhouette product range around the clock and from the comfort of their own home before visiting an eye-care professional for the first time.

In the trailer about the website, Arnold Schmied explains the philosophy behind the new Silhouette.com. There is also an overview of all features and options on the website.

Did you know?

"Did you know that more than 3,000 ideas and rimless eyewear designs are created every year at Silhouette? What about the fact that about 20 design awards line the hall of fame at Silhouette?

What do you think - how many working days are require to create a masterpiece of rimless eyewear aesthetics at Silhouette?

If you want to know the details and find out even more about rimless eyewear aesthetics made in Austria, then take a look at the world of Silhouette."

Design

"The design priority is sensual lightness from purist and flowing shapes that cosmetically and softly hug the face of the wearer.

A Silhouette always incorporates itself gracefully, elegantly, flowing and harmonic in the face of the wearer. It underscores the natural beauty without covering or changing it. After all: The best frame for a pair of glasses is always the face of the wearer.

"Individual eyewear design is our main tenet because we want to make unique eyewear for unique faces." Klaus Schmied, Senior Executive President Finance, Administration and Production.

Quality

"Every eyewear model stands for excellence in design and attention to detail: Design, technology and manufacture in Austria. All models are created and produced in Linz based on the highest standards of quality.

Silhouette eyewear stands for the highest quality standards, incomparable wearing comfort and long lasting use. The eyewear of the future is the eyewear of the present at Silhouette. The eyewear is light, innovative, elegant, timeless, honest and without screws."

Silhouette Journal

Immerse yourself in the unbounded world of Silhouette! The Silhouette Journal leads you to fascinating locations with unusual personalities and special design.

Silhouette
Brand Leaflet

Here you can discover more information about the world of Silhouette – from the concept to the history of the brand up to the design of the rimless eyewear models.